[Source: postitdirect.ie]
Business marketing is tough especially for entrepreneurs and start-ups. Especially, when budget and resources are limited, things can become all the more challenging. The focus always remains on bigger things such as hiring talented professionals, setting up of good infrastructure and managing efficient work flow. Since marketing is always at the core of any business, the emphasis too is always on tactful marketing strategies. In such scenarios, smaller yet effective means of marketing take a back seat. But it is important to understand that since time immemorial these small things have added up to make or break a business! So, why not try them work in your favor?
Leaflet design is one such marketing tool that’s often ignored by most businesses. This mode of marketing has long been overlooked for being cheap and small medium of brand promotion. However, irrespective of whether you are an established business or a young startup, custom leaflets are of great relevance to you. But how are they better than other modes of marketing? What benefits do informative custom leaflets offer in terms of realistic business goals? Read between the lines to find out the answers.
Are Custom Leaflet Designs Effective Marketing Tools?
[Source: icanbecreative.com]
It is vital to understand how leaflets prove to be helpful in marketing of a business. The term marketing is so well integrated with business principles that it is almost impossible to separate the two.
Marketing is the act of selling and promoting products and services through various channels. Effective marketing talks about incorporation of operational tools for that correct impact not only on consumers but also on business competitors. While this helps in brand building, it also boost sales revenue resulting in better return on investment (ROI).
Do you know that you can even fold your brochure inside your leaflet or flyer?
Since custom leaflets are small and handy, they can be used to create an efficient reach in a local area or region. Additionally, they can be used to promote a local company event while adding a more personalized touch to the whole experience.
Since custom leaflets or flyers are tailor-made for specific business events, they offer an edge over other marketing tools. They highlight the nitty-gritties of the business affair in a more realistic and straightforward way. This makes them powerful marketing tools for such activities. In addition, with such medium, the marketing costs too remain low as compared to other high–end channels.
However, it is vital to follow certain guidelines in order to get the maximum benefit out of the custom leaflet design:
- Custom leaflets should not be used as sole medium of your business or event promotion.
- Use them only when you are catering to local market. For example, if you are launching a restaurant or a hair cutting salon, then you must opt for door-drop leaflet marketing. This will help you easily target your local customers, while bringing them closer to your business outlet.
- Use this medium when you wish to highlight some of your business’ key features at a particular event.
- They can be used to bring together local businesses and can aid closer collaboration for better results.
How to Acquire Custom Leaflet Designs?
[Source: brochure.designcrowd.com]
By now, you must have decided whether custom leaflet marketing is your cup of tea or not. Now from here, the journey to effective custom leaflet designing begins. Don’t think that you can get a custom leaflet by just placing a logo on a piece of paper with some fancy text and visuals. It requires a lot of brainstorming to arrive at a really creative leaflet design. Now, it begs the question of how would you decide which leaflet design is good for your business type?
Well, as such there are no silver bullets when it comes to choosing a leaflet design. However, it makes sense to seek the help of professionals to get that perfect leaflet design to take the elements of your business and showcase them to the world in a manner that they look even great! In case you are a start-up and do not have the shekels to bear the bulging budget of big design studios, then it makes sense to turn to reliable and trustworthy crowdsourcing platforms such as Designhill.
However, do ensure that you do not miss out these three important points suggested by Enterprise Nation:
- Do not compromise on look and feel: Try to make your design memorable, striking and professional, without making it too bold. Remember, less is more and it works wonders on leaflet designs.
- Correct tone: Don’t forget the purpose of your leaflet design. Make sure it is short, crisp and up-to-the-point and directly addresses your target viewers or consumers.
- Correct size: It is important to select the size that perfectly complements your distribution method.
The post How Custom Leaflet Designs Can Be Of Great Help To Your Business? appeared first on FeedTeck.