E-commerce websites must have a design and layout that catches visitors’ wavering attention immediately. This is important as the visitors do not stay at a site for more than 8 seconds, according to a study, if the site fails to interest them. But once they explore the site for little more time, accurate and useful information through a captivating design of the web pages can convert them from visitors to buyers.
There are already many studies churning out the statistics on how website design influences the shoppers. For example, according to a survey, around 94% of the customers cited web design as the prominent reason behind mistrusting or rejecting a site. Around 48% people said that a website design is the number one factor when it comes to deciding the credibility of a business.
An impressive e-commerce website design is not just unique in its presentation of the content but more than that it has quality product photos and stunning layout. The navigation is easy and the products are well-organized within different categories. Such sites also deliver a promotional message in the form of deals that are advertised everywhere such as in the header and home page slider.
So, for your inspiration, we list out here some of the topmost e-commerce websites with the hope that we all learn from them. So, let’s skim through the list and see what is so unique about these sites that visitors are glued and continue to surf through their pages and end up purchasing from these sites.
- Free People
[Source: spyrestudios.com]
Free People, a clothing retail store, attracts immediately. The reason for the site being an inspiration is its simple layout which is loaded with gorgeous and high-quality photos.
The design is unique with the use of thin fonts and retro illustrations. The navigation is clean and all the current deals and special promotions are neatly listed in the header.
2. Design by Humans
[Source: vandelaydesign.com]
Design by Humans is a t-shirt store. Its design is inspirational because of its full-screen pop-up newsletter offer that includes a discount for the customers who sign up. Bold and catchy colors of the pop-up page are a smart move to keep visitors glued on the page.
The website has a tight grid layout. It has production photos in boxes which gives it a blog-like look. The site sells expensive and fancy t-shirts and users get to search them in different categories and sub-categories or through the unique search feature.
3. Shoon
[Source: ecommercedesignideas.com]
This shoe e-store has excellent search features and allows visitors to search shoes by the type, accessory or by brand. A stunning home page slider is one of the major attractions of this site. The special offerings from the site are right at the header. The background is nicely textured which gives a nice visual appeal to the layout that is simple and clean on each of the web page.
4. Bored of Southsea
[Source: salehoo.com]
This ecommerce website is stunningly simple with full-width slider. The large slider has amazing photos of the products it sells.
The site has a large inventory but it is well-organized in different categories and sub-categories.
5. Bonjour Mon Coussin
[Source: sitepoint.com]
This website is inspirational for the smart use of icons that look gorgeous. Even the fonts used on the site are eye-catching.
The menu is laid out nicely. Every page of the site has high-quality photos of the products which is a common feature with all the inspirational ecommerce sites.
Surely, you can take a cue from these sites to build one such site for your business too.
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