Social media has become part of our life as it helps in connecting with the world in many ways. For businesses, social media is a way to take products or services to the people. Social sites are also a quick means of conveying the business message effectively due to frequent use of visuals. This is the reason that graphic design is playing a leading role in brand awareness and recognition through social networking sites.
Useful for Non Tech Savvy People
There’s a fair share of people who are just not comfortable with digital technology as they were born before its advent. All they can praise usually is the gratification they get by use of computers, cameras and smartphones. When businesses need to address such people, it is important to create eye-catching graphic designs on social media pages.
There is much wastage of time in reading full length texts but people can get the same message from the graphic designs quickly. Reliable and popular crowdsourcing sites such as Designhill creates social media page with brilliant graphic design elements to help businesses stand out in the market and reach
Better Attention and Brand Awareness
Text is always a tedious work of words to read and even 140 characters of a tweet fails to convey the message many a times. But with graphic designs, you are assured of the quick attention of the visitors. When graphic is displayed on the social media platforms, customers can view those graphical images and elements several times in a short period. This creates more brand awareness and reorganization. And, do not forget that a majority of people are visual learners.
They will remember your brand with its graphical designs and images as posted on social media pages. So, hearing and reading about your brand is not enough these days. And visual presence through graphic design is a must for success of your business.
Better Market Perception
An attractive graphic design on social media also is useful to make people see your brand in positive light. Quality graphic design becomes a means of building trust with the consumers. This helps in creating a larger than life image for your brand. If the design is successful in evoking some emotions from the visitors, then they are likely to post links on their own social media pages.
Clearly, the potential customers can directly visit the company’s website or they can start a viral campaign. But it is important that you get ideas of better imagery for your social media pages and implement them. You can also get useful details about use of graphic designs in social media from popular sites such as Chron, Forbes and Entrepreneur.
All images courtesy to http://www.slideshare.net
Make Sure the Load Time is Quick
[Source: carlzetterberg.com]
While you are now aware of the importance of graphic design in social media, make sure that the designs do not play havoc on social pages. Sometimes, an attractive design is so heavy and large that it takes a reactively longer time to load. If it happens, then the visitor will go to another site. So, ensure that when you choose an image for profile or use a corporate logo or use other designs, they do not take much time to load. In case, you wish to get a corporate image, profile pictures, or use other graphic designs in a nickel and dime, you may turn towards the reliable and trusted crowdsourcing platforms such as Designhill and source in high-quality, durable, creative and unique graphic designs.
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