[Source: dibusinesssupport.com]
A fair share of businesses believe that posting regularly on Facebook, Twitter and other social media pages is sufficient to boost their sales. But industry experts reveal that only posting your content on your social media pages is not enough to build a strong brand that stands out from the crowd. It is imperative to know that if you want your posts to stand-out and to spread the word about your brand, then the graphical elements of your posts should be designed in a professional way.
Huffington posts reveals in one of its posts that you must follow some thumb rules of graphic design in order to create stand-out posts for your Facebook page, spread the word with engaging blog graphics and generate pinnable content. According to CreativeBloq, a little time on the learning curve will help you introduce you to innovative ideas to graphic designing and presentation applications to add glittering stars to your social media posts. In addition, several blogs published on popular graphic design site, Designhill highlight the significance of learning the basics of graphic design in order to create stand-out posts.
Here are five thumb rules that you must adhere to when designing your posts, blogs or marketing material to be published on your social media pages.
- Use Contrast to Help Your Post Design Stand-out
[Source: hangoutnetworks.com]
Your post has all the unique information; still visitors may not read it all. This is because the post is not designed well and appears to be dull. Surveys reveal that posts that look pale and boring often fail to interest readers, eventually turning off the visitors of your social page.
To make your social media content attractive and eye-catching, it makes sense to produce some contrast on the page. For example if you choose the colors that are in contrast to each others, then your design will jump off the page. So, if your blog page background is light in color, choose a dark font to highlight your content and make the entire post look attractive.
2. Choosing The Right Font
[Source: vieodesign.com]
Your social media post comes alive due to the usage of appropriate fonts. If your company has a standard brand font, then go on using the same font every time you post on your social media page. Consistent font palette is a way of assuring the visitors that they are seeing a genuine page of your company or business.
But make sure that you use different fonts for heading, subtitle and body text. Readers can pick up the important points of your posts quickly in different fonts. For heading, pick up a bold font, while simple fonts should be your choice for subtitles and body text.
3. Pick Your Color Scheme and Be Consistent
[Source: dibusinesssupport.com]
Your brand personality finds expression through colors. So, choose a color scheme that matches with the type of brand you run. For example, if your business is making some funny products say for kids, then your social media page can resort to using rainbow of colors to catch the fancy of young visitors. But if you run a restaurant with focus on healthy foods, then green color can prove to be your best bet.
Make sure that the colors you choose are consistently used everywhere on your social media page.
4. No Naked Images Please
[Source: omahasuntimes.com]
A fundamental rule to using images on your social media posts is that they should not be left naked. They should always be framed to give them a professional look. It makes sense to use grids for frames.
Framing the images is a simple trick to give your design and the post a professional edge. You may easily find hundreds of grids online to frame the images.
5. Simple Design is Desirable
While you use colors, fonts, contrast and other graphic design elements, make sure that all this does not make your design complicated. Instead, eliminate all the unnecessary elements until few of them are remaining to express your message. Every design element you use must have a purpose and reason. Also, keep colors, fonts, shapes and frames to a bare minimum to ensure simplicity of the design.
But you may argue that finding creative work that can garners many ‘likes’, ‘pins’ and ‘shares’ from your target audience might sound difficult, even downright impossible. However, with the ever-increasing number of online crowdsourcing platforms, it’s not entirely out of the realm of possibility. Contests on social media page design by Designhill, for one, offer myriad opportunities for that. With thousands of talented designers from across the globe trying their luck, who knows? Your brand might become the ‘Next Big Thing’ on the social media. With a little feedback, a bit of instructions and a dash of encouraging conversation, you might have the creative graphical elements to accentuate your social media posts.
The post 5 Graphic Design Tips To Create Amazing Social Media Posts appeared first on FeedTeck.